I started the Balzac United church Instagram page in December of 2016. It started out of a need to have another outlet to post events other than the website and to post events quickly.
Linking post across Facebook was a plus! One time posting saved time and energy. The other big feature was that Instagram started including longer video times for posts. That enabled me to put a lot of different types of multimedia post together. Such as stand alone 1:00 audio posts or longer 1:01 to 20:00 IGTV video post.